Privacy Policy

1. Introduction

Paradise-Performance ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

Personal Information You Provide

• Name, email address, phone number, and mailing address
• Driver's license information for test drives
• Financial information for financing applications
• Employment and income information
• Vehicle trade-in information
• Communication preferences

Information Automatically Collected

• IP address and browser information
• Device type and operating system
• Pages visited and time spent on our website
• Referring website addresses
• Location data (with your permission)

3. How We Use Your Information

We use your information to:

• Process vehicle sales and service appointments
• Facilitate financing applications
• Evaluate trade-in vehicles
• Communicate about your inquiries and transactions
• Send promotional offers and newsletters (with your consent)
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and enhance security

4. Legal Basis for Processing

We process your personal data based on:

• Contract: To fulfill our contractual obligations when you purchase a vehicle or service
• Consent: When you opt-in to receive marketing communications
• Legal Obligation: To comply with laws and regulations
• Legitimate Interest: To operate our business and improve our services

5. Information Sharing

We may share your information with:

• Financial Institutions: For financing and credit applications
• Insurance Companies: For insurance quotes and coverage
• Government Agencies: For vehicle registration and compliance
• Service Providers: Who help us operate our business
• Manufacturers: For warranty and recall purposes
• Third Parties: With your explicit consent

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases
• Access controls and authentication
• Regular security audits
• Employee training on data protection

7. Your Rights

You have the right to:

• Access your personal data we hold
• Correct inaccurate information
• Request deletion of your data (subject to legal requirements)
• Opt-out of marketing communications
• Restrict or object to certain processing
• Data portability
• Withdraw consent at any time

8. Cookies, Tracking, and Advertising

We use cookies and similar tracking technologies to enhance your experience on our website. For more information, please see our Cookie Policy.

Google Advertising & Analytics

We use the following Google services, which may collect data through cookies and tracking pixels:

• Google Analytics (GA4): We use Google Analytics to analyze website traffic. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve our website. Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
• Google Ads Conversion Tracking: We use Google Ads to display advertisements and track conversions (e.g., phone calls, form submissions). This involves cookies that allow Google to serve ads based on your prior visits to our website.
• Google Remarketing: We may use Google remarketing tags to display ads to you on third-party websites after you have visited our site. You can opt out of Google's use of cookies by visiting Google Ad Settings.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

9. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we discover we have collected information from a child under 16, we will promptly delete it.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on:

• Legal requirements (e.g., tax records)
• Contractual obligations
• Legitimate business purposes

12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information we collect
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination

13. Texas Privacy Rights

If you are a Texas resident, you have additional rights under the Texas Data Privacy and Security Act (TDPSA, effective July 1, 2024), including:

• Right to confirm whether we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to delete your personal data
• Right to obtain a portable copy of your data
• Right to opt out of the processing of your data for targeted advertising, sale, or profiling

To exercise these rights, contact us using the information provided in the Contact Us section below. We will respond within 45 days of receiving your verified request.

14. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

15. Contact Us

If you have questions about this privacy policy or our data practices, please contact us: